Privacy Policy & Terms of Use
How Solara Real Estate Group collects, uses, and protects your information.
1. Introduction
This website (the "Site") offers information, products, and services related to real estate (the "Services") that we, Solara Real Estate Group, provide. We operate this website and may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").
If you are a visitor to this Site, this Privacy Policy and Terms of Use applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.
This Privacy Policy and Terms of Use does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.
2. Personal Information We Collect
We collect information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:
Information You Provide to Us
Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, events, and publications, and details about how you engage with such communications; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.
Information We Obtain from Third Parties
Social media information: We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages, the platform providers' privacy policies will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy and Terms of Use.
Data enrichment sources: We may obtain additional information about you from third-party data providers, including property records and public records databases, demographic and behavioral data providers, social media profile information (where publicly available), and other commercially available data sources. This information helps us provide more relevant services and communications.
Other sources: We may obtain your personal information from other third parties, such as third-party analytics services, marketing partners, publicly available sources, and data providers.
CRM and Communication Data
If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management ("CRM") tools to manage our interactions with you, we may collect and process: email message content, headers, metadata, and attachments; text message content and metadata; communication timestamps, read receipts, and delivery status; contact information and communication history; and notes and records relating to our interactions with you.
Our CRM services may synchronize with email accounts to facilitate communication management. When email synchronization is enabled, information from emails exchanged with you may be processed and stored, including email content, sender and recipient information, timestamps, and attachments. This data is used to provide better service, maintain accurate records, and facilitate follow-up communications.
Automatic Data Collection
We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications, and other online services, such as: device data (including your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, device type, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city, state, or geographic area); and online activity data (such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them).
We use the following tools for automatic data collection: cookies (text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser); local storage technologies (like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data); and web beacons (also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked).
3. How We May Use Your Personal Information
We may use your personal information for the following purposes:
To provide and operate our Services and our Site: We use your information to provide, operate, and improve our Services and Site; communicate with you about our Services and business including by sending announcements, updates, security alerts, and support and administrative messages; and provide support and respond to requests, questions, and feedback.
To manage our relationship with you: We use CRM tools and services to maintain records of our communications, track your preferences and interests, and provide personalized service. This may include analyzing your interactions with us to better understand your needs and preferences.
To send you follow-up communications: If you have opted into receiving follow-up communications, we (or our Service Providers) may from time to time send you follow-up communications as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. You may opt out of receiving such communications as set forth in Section 6 below.
To send you marketing and promotional communications: If you have opted in to receive marketing and promotional communications, we (or our Service Providers) may from time to time send you direct marketing communications as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. Other than as set forth in Section 4 below, your information will not be shared with third parties for marketing or promotional purposes. You may opt out of receiving such communications as set forth in Section 6 below.
To comply with law: As we or our Service Providers believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For compliance, fraud prevention, and safety: To protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims); enforce the terms and conditions that govern our Services; and protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.
To create anonymous data: We may create anonymous data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services, conduct research, and promote our business.
4. Use of Artificial Intelligence
We use artificial intelligence ("AI") and machine learning technologies to provide and improve our Services. This section describes how AI is used in connection with the Site and Services.
AI-Generated Content
We may use AI technologies to generate, assist with, or enhance content displayed on the Site or provided through our Services, including: property descriptions and listing information; blog posts, articles, and other written content; social media posts and marketing materials; email communications and newsletters; and advertising copy and promotional content.
AI-generated content is created using large language models and other machine learning systems. While we review AI-generated content for accuracy and appropriateness, such content may contain errors, omissions, or inaccuracies. You should not rely solely on AI-generated content for important decisions, including real estate transactions, without independent verification.
AI-Assisted Communications
We may use AI to assist with communications, including: drafting and suggesting responses to inquiries; analyzing communication patterns to improve service; providing automated responses to common questions; and prioritizing and categorizing incoming communications.
When AI assists with communications, a human may review and approve messages before they are sent, though some automated responses may be sent without individual human review.
AI-Based Analysis and Recommendations
We may use AI to analyze data and provide recommendations, including: identifying potential opportunities based on your stated preferences and behavior; suggesting properties that may match your criteria; analyzing market trends and conditions; and optimizing the timing and content of communications.
These AI-based analyses and recommendations are provided for informational purposes and should not be considered professional advice. Important decisions should be made in consultation with qualified professionals.
Your Rights Regarding AI
You have the right to: request information about whether AI was used to generate specific content; request human review of significant decisions that were made with AI assistance; opt out of certain AI-powered features where technically feasible; and provide feedback on AI-generated content or recommendations.
To exercise these rights or ask questions about our use of AI, please contact us using the information in Section 12 below.
5. How We Share Your Personal Information
We do not "sell" any personal information (as defined under applicable laws), but we may share your personal information as described below and as described elsewhere in this Privacy Policy and Terms of Use. We may share your personal information with:
Internal Team, Partners, and Affiliates: Our employees and contractors, partners, and affiliates, including to facilitate your interactions with us.
Our Service Providers: Companies and individuals that provide services on our behalf or to help us provide the Services, the Site, or our business (such as hosting, information technology, CRM services, email delivery, AI and machine learning services, and website analytics services).
Professional advisors: We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us or our Service Providers.
For compliance, fraud prevention, and safety: We or our Service Providers may share your personal information for the compliance, fraud prevention, and safety purposes described above.
Business transfers: We (or our Service Providers) may sell, transfer, or otherwise share some or all of our (or our Service Providers') business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy and Terms of Use.
Other than as set forth herein, data will not be shared with third parties for marketing or promotional purposes. We will never disclose any personal information such as phone numbers and SMS consent with any third parties for marketing purposes.
6. Advertising and Tracking Technologies
We may use advertising and tracking technologies to deliver relevant advertising and measure the effectiveness of our marketing efforts.
Third-Party Advertising Platforms
We may share certain information with third-party advertising platforms, including Meta (Facebook/Instagram), Google, and other advertising networks, to: deliver targeted advertisements to you based on your interests and interactions with our Site; measure the effectiveness of our advertising campaigns; create audiences of similar users for advertising purposes ("lookalike audiences"); and track conversions and attribute advertising performance.
When you interact with our Site, third-party advertising platforms may collect information through cookies, pixels, and similar technologies. This information may include your device identifiers, browsing behavior, and interactions with our advertisements.
Tracking Pixels and Conversion Events
We use tracking pixels (also known as web beacons or clear GIFs) on our Site to: track when you view or interact with our content; measure the effectiveness of our email campaigns; attribute conversions to specific advertising campaigns; and analyze user behavior on our Site.
These tracking technologies may transmit information to third-party platforms, including information about the pages you visit, actions you take on our Site, and information about your device.
Interest-Based Advertising
We participate in interest-based advertising, which means that you may see our advertisements on third-party websites and platforms based on your browsing behavior and inferred interests. Third-party advertising platforms use cookies and similar technologies to collect information about your online activities across different websites and services to provide you with more relevant advertisements.
7. Privacy Choices and Opt-Outs
You have the following choices regarding our collection and use of your personal information:
Online Tracking Opt-Out
There are a number of ways to opt out of having your online activity and device data collected through our Services: blocking cookies in your browser (most browsers let you remove or reject cookies, including cookies used for interest-based advertising, to do this, follow the instructions in your browser settings; for more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org); blocking advertising ID use in your mobile settings (your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes); and using privacy plug-ins or browsers (you can block our Services from setting cookies used for third-party analytics or interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin).
Platform Opt-Outs
The following advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising: Google (https://adssettings.google.com/), Facebook (http://www.facebook.com/about/ads), and Twitter (https://twitter.com/settings/account/personalization).
Advertising Industry Opt-Out Tools
You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies: Digital Advertising Alliance (http://optout.aboutads.info/) and Network Advertising Initiative (http://optout.networkadvertising.org/).
Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
Do Not Track
Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.
SMS Communications Opt-Out
To opt out of receiving SMS communications, reply STOP to any SMS communication sent to you.
Email Communications Opt-Out
You may unsubscribe from email updates sent by us at any time by following the unsubscribe link in the email.
Privacy Rights
You have the right to submit requests about your personal information, depending on your location and the nature of your interactions with the Site and our Services. These rights may include: information about how we have collected and used your personal information (we have made this information available to you without having to request it by including it in this Privacy Policy and Terms of Use); access to a copy of the personal information that we have collected about you (where applicable, we will provide the information in a portable, machine-readable, readily usable format); correction of personal information that is inaccurate or out of date; deletion of personal information that we no longer need to provide our services or for other lawful purposes; and additional rights, such as to object to and request that we restrict our use of your personal information, and where applicable, you may withdraw your consent.
If you wish to exercise your rights, please contact us using the information in Section 12 below.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, and to provide you with the Services.
The retention period for personal information depends on the context and our relationship with you: contact information and communication records are generally retained for the duration of our relationship with you and for a reasonable period thereafter to allow for follow-up communications and to comply with legal requirements; CRM data, including email synchronization data, is retained for as long as you maintain an active relationship with us, unless longer retention is required by law; transactional records may be retained to comply with legal and regulatory requirements; and marketing preferences are retained until you update them or opt out.
When personal information is no longer necessary for the purposes for which it was collected, we will securely delete or anonymize it. In some cases, we may retain certain information in anonymized or aggregated form for analytical purposes.
9. Third-Party Services
The Site and Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.
10. Security
We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. We take appropriate technical and organizational measures that provide a level of security appropriate to the risk of processing your personal data. We follow generally accepted industry standards to protect the personal data and information submitted to us, both during transmission and in storage. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect personal data, we cannot guarantee its absolute security.
11. Children
Our Services are not intended for use by children under 18 years of age. If we learn that we have collected personal information through the Services from a child under 18 without the consent of the child's parent or guardian as required by law, we will delete it.
12. SMS Text Messaging Terms of Use
(i) Use of SMS Text Messaging
Solara Real Estate Group uses SMS Text Messaging to confirm appointments, send reminders, and notify clients of schedule updates or important changes. We also use SMS Text Messaging for marketing and promotional purposes, including providing you with new listing alerts, price reduction notifications, invitations to upcoming open houses, and periodic real estate market updates tailored to your interests.
(ii) Unsubscribing from SMS Text Messaging
You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
(iii) Assistance
If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly by contacting us using the information below.
(iv) Carrier Liability
Carriers are not liable for delayed or undelivered messages.
(v) Frequency and Data Rates
Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
(vi) Other Privacy Questions
If you have any questions regarding privacy, please read this Privacy Policy and Terms of Use.
13. How to Contact Us
Solara Real Estate Group
Attn: Legal Department
4809 Ehrlich Rd Unit 102
Tampa, FL 33624
14. Changes to This Privacy Policy and Terms of Use
We reserve the right to modify this Privacy Policy and Terms of Use at any time. If we make material changes to this Privacy Policy and Terms of Use, we will notify you by updating the date of this Privacy Policy and Terms of Use and posting it on this website.
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